If you are a sales and/or marketing professional in today’s marketplace you have likely heard A LOT about LinkedIn.
Regardless of your level of usage, most of the things you’ve heard have probably been positive. You might have heard people say something like LinkedIn is “an amazing networking tool” or “crucial for sales research.” You may have also heard some people say negative things about LinkedIn .
Believe it or not there are still people out there that do not see the value in leveraging a massive online professional network to drive new business. Some have even gone as far as to say that LinkedIn is hindering sales professionals from doing their jobs because they rely too much on it instead of making more cold calls or meeting prospects face-to-face.