Linkedin Training - let us unlock the power of LinkedIn and get 2 to 5 hot leads a day
You’ve heard LinkedIn is important, but is it actually?
And if so, why?
We take a deep dive into the networking platform.
Did you know that LinkedIn, the professional social networking platform, has actually been around longer than Facebook, Twitter, Snapchat, and Instagram? But it's more relevant now than ever.
Why? Because it hosts more than 500 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities. From seeking a new job to maintaining your personal brand, LinkedIn is an important part of being a full-fledged professional in any industry these days.
You can build your brand
Just like companies build their brands, it's important for you to build your professional brand online. How do you stand out from others in your industry? What makes you marketable? Why should someone pay you six figures?
It can help rank your name on Google
Here's why LinkedIn is important: Ranking on Google's first page can be difficult, but LinkedIn is a well-known and powerful network — and Google's into it. Because of that, it's typically easier to get your LinkedIn page to rank on Google versus your homemade website or online portfolio.
You can research companies.
These days, many companies maintain their own LinkedIn pages where they'll update company information, share company news and insight. It can help you tap into industry news. LinkedIn aggregates a timeline when you log in. There, you'll find news updates from your connections, your groups, and your network.
Network, network, network!
Can we emphasize this enough? LinkedIn is such an important networking tool. Even if you're an introvert and hate networking events, you can still foster meaningful LinkedIn connections. Through LinkedIn, you can build a relationship with mutual connections, folks in your field, and even your greatest role models.
Why these few things can change your LinkedIn success
Just by changing a few important details on a LinkedIn profile can make an incredible difference to you and your business
Whether you're a marketing executive at a major company, a business owner who runs a small local shop or even a first year student looking for their first job after graduating, LinkedIn is for anybody and everybody who's interested in taking their professional life more seriously by looking for new opportunities to grow their careers and to connect with other professionals.
You can think of LinkedIn as the high-tech equivalent of going to a traditional networking event where you go and meet other professionals in person, talk a little bit about what you do and exchange business cards. It's like one big virtual networking event.
On LinkedIn, you network with people by adding them as "connections," similar to how you'd make a friend request on Facebook. You converse via private message (or available contact information) and you have all of your professional experience and achievements laid out in a neatly organized profile to show off to other users.